The top three mentioned US banks on the internet in January 2012 are American Express (Amex), Citibank and Bank of America.
Bank of America receives a third (33%) of negative comments online about US banks, but only 16% share of positive ones.
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American Express (Amex) achieves highest share of positive comments (43%) and highest Net Sentiment Score (56%) according to latest report from DigitalMR
“What’s in Store for Smart Cards and Mobile Commerce” plus the 2011 World Payments Report.
By Capgemini @ inside365
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